Keep in touch with site visitors and boost loyalty

Thomas Conner • August 9, 2023

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

New Post

By Sue Nelson • November 11, 2025
This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Cost To Operate

By Sue Nelson • October 14, 2025
The cost to operate a typical indoor aquatic center with two pools, each maintaining different water temperatures, could operate as follows: Monday through Friday: 6 AM to 8 PM (70 hours) Saturday: 7 AM to 6 PM (11 hours) Sunday: 1 PM to 5 PM (4 hours) This schedule maximizes operational hours, delivering 85 programming hours per week from a total of 168 available hours. Operational expenses include costs for pumps, filters, UV systems, chlorinators, chemical feeders, water, electricity, gas, pool heaters, HVAC systems, security lighting, insurance, and other related items. Therefore, we must recover the costs associated with 168 hours of operation through the 85 hours of programming. A typical USA Swimming team interested in renting the main pool may wish to book it for 4 hours on weekday evenings and possibly 3 hours on weekends, totaling 7 hours of main pool rental per week. The business plan must outline how to recover the remaining 62 hours of operational costs associated with the main pool. When developing the business plan for the smaller programming pool, it is crucial to consider the specific population that will utilize this facility. The smaller pool, ideally maintained at 87° to 90°F, is a significant revenue generator and has lower operating costs than the main pool. Successful programming plans often demonstrate that revenue from the smaller programming pool can help offset some of the costs associated with the larger pool, resulting in a positive financial outlook. TAP into your Resources Total Aquatic Programming LLC Mick Nelson mick@totalaquatic.llc - snelson@totalaquatic.llc

Make the most of the season by following these simple guidelines

By Thomas Conner • August 9, 2023
The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.